Posts

Welcome to your consumer-marketing strategy and execution source

Gain insights from a Chief Marketing Officer with 20+ years of experience in restaurants, retail, CPG, and other consumer-facing businesses. Comment below or reach me on LinkedIn . Read more for: *brand leadership* *d igital transformation * *b reakthrough new products * and *l ocal marketing *   Brand leadership  => use all-available data to focus and grow your brand.   Digital transformation => get more customer-acquisition and sales-growth tools, including search-engine optimization and marketing (SEO, SEM), programmatic display (like targeted banner ads on websites), retargeting (across different websites), email, social media, affiliate/influencer marketing, and customer-relationship management (CRM).   Breakthrough new products => let customer insights and market trends drive new and enhanced products.   Location-based marketing => geo-target everything from billboards to digital ads, for multi-location and trade-area driven businesses.